World domination for Guggenheim?

ABOVE: the interior of the Guggenheim Museum, New York.
The New York Times is featuring an interview with Thomas Krens, the director of the Guggenheim Museum, in which he discusses the museum’s future expansion plans—Moscow, Hong Kong, Lower Manhattan—and some of the museum’s bizarre stumbles, such as The Art of the Motorcycle exhibit and its entire SoHo branch. Krens, the article notes, has just returned from Russia, in preparation for the massive show that the museum is mounting in September, which has the unfortunate name Russia!. (see The Tall Guy in which Jeff Goldblum plays an actor auditioning for Elephant!, a musical take on The Elephant Man.)
What is astonishing about the piece is the lowdown on Guggenheim finances. For instance, the cities in which the Guggenheim outlets are built pay hundreds of millions in construction costs and more every year to build the collection. The Guggenheim Foundation itself has a reported endowment of around $70 million, which seems a strikingly low figure with which to run five international museums. But Krens says the place makes money, and that the Frank Lloyd Wright corkscrew in New York will be restored soon. It needs it.




